Bing Ads Advertising for Business

Unlock a powerful but often overlooked advertising channel with Bing Ads management from Business Local. While many businesses focus solely on Google, Bing reaches a large and loyal audience — especially among desktop users, Microsoft Edge users, and older demographics with high purchasing power.

Why Advertise on Bing?

Bing powers searches across Microsoft platforms including Windows 11, Edge, Cortana, Outlook, and even Yahoo and DuckDuckGo. That means more visibility for your business with less competition and lower cost-per-click compared to Google Ads.

• Lower competition = lower ad spend
• Reach audiences not using Google
• Access to premium Microsoft Search Network
• Sync Google Ads campaigns directly to Bing
• Ideal for local services, tradies, and small businesses

What’s Included

• Keyword Research: We identify search terms specific to your services and area.
• Campaign Setup: Complete creation of search, display and smart campaigns on Bing.
• Budget Control: Maximise return on investment with carefully managed ad spend.
• Conversion Tracking: Measure leads, clicks, calls and form submissions.
• Performance Reporting: Monthly insights and suggestions to improve ROI.

Who Should Use Bing Ads?

If you already run Google Ads or want to expand your local digital presence, Bing is the next logical step. We recommend it for:

• Tradies and contractors
• Medical, dental and allied health clinics
• Legal and accounting firms
• Home improvement services
• Local retailers and professional services

Why Business Local?

• We’re local and understand your market
• Affordable plans with no long-term contracts
• Hands-on campaign management
• Real results with transparent reporting